The PGA Tour has revealed its third new title sponsor of the year with the announcement that Waste Management will back the Phoenix Open starting in 2010.

Waste Management replaces investment firm FBR, which had said earlier this year it wouldn't renew its contract after next year as title sponsor of the fourth-oldest tournament on the USPGA Tour calendar - not including golf's major championships.

The event, long a fan favorite, will be known as the Waste Management Phoenix Open. It will be held February 25-28 at TPC Scottsdale in suburban Phoenix.

The US tour has already found new sponsors for the season-opening event in Kapalua (SBS Championship) and a new tournament in West Virginia (The Greenbrier Classic).

Terms of the six-year deal were not disclosed. The tournament will be held a few weeks later than usual next year, but is expected to return to its usual slot on the same weekend as the National Football League's Super Bowl in 2010.

Waste Management, based in Houston, is the largest company of its kind in North America.

David Aardsma, senior vice president of sales and marketing for Waste Management, said the plan is to make the event "the greenest tournament on the PGA Tour," emphasizing the company's recycling efforts raising public awareness about the issue.

© 2009 AFP/sid