Australian golf bosses Friday launched an innovative new tournament which they said would "challenge the traditional way" the game is played.

The Surf Coast Knockout will feature three rounds of traditional strokeplay -- with the field of 132 cut twice at 36 and 54 holes -- followed by a knockout matchplay series of six-hole games on the final day.

"This exciting concept will take a shortened version of the game live on the final day to millions of viewers both in Australia and overseas, engaging a new golf audience," said PGA of Australia chief executive Max Garske.

To be played at The Sands Torquay over January 20-23 next year, the Knockout will be a full PGA Tour of Australasia Order of Merit event, with prize money of at least 135,000 dollars (115,000 US).

It has attracted the interest of marquee players including Peter Lonard, Craig Parry and Stuart Appleby.

"I think Australian golf has really been looking for something different for the last few years," said Lonard.

"It's something that could give people who weren't otherwise interested in golf something different, a little shorter to keep their attention span and I think it's going to be good for golf."

© 2010 AFP/sid